Simplyhealth is appointing Tina Kennedy to the newly created role of product director of its consumer businesses.
Kennedy (pictured) will have full accountability for the profit and loss of the consumer business and will be reporting to chief product and commercial officer Katie Wadey.
She joins from Aareon which provides software for social housing where she had been product director for almost three years.
Prior to that she spent five years at Vodafone – first as head of commercial frameworks and then four years as head of digital transformation.
Before joining Vodafone, Kennedy spent almost eight years at Experian as director of business strategy and consulting and then as commercial director.
The cash plan provider said Kennedy brought a wealth of experience across data driven digital transformation, sales and marketing and profit and loss management.
Wadey said: “Tina’s appointment completes the recruitment of our product directors, an important step on journey to becoming a product-led healthcare solutions provider.
“Alongside recent hires Annie Coleridge and Quentin James, I’m confident we now have the right team of product leaders to drive the business forward and develop much needed solutions to help more people access the everyday healthcare services they are increasingly struggling to get from the over stretched NHS.”
Kennedy added that with the demand for healthcare services outstripping NHS capacity there was a real shift in attitudes towards private provision.