St James’s Place has appointed Adam Higgs to the new role of head of protection (proposition delivery).
Higgs (pictured) will play a pivotal role in shaping the protection proposition strategy with focus on driving innovation, enhancing customer value and managing end-to-end delivery of project initiatives.
He will be working to help raise the profile of protection within the wider business and to support the planning of SJP advisers.
Previously at Protection Guru, founded by Ian McKenna, joining when it was a start-up and rising to head of product, he was head of research – adviser services at the Financial Technology Research Centre (FTRC). He has also held roles at Foster Denovo and Scottish Life.
Tony Müdd, divisional director, development and technical consultancy at St. James’s Place, said: “We are delighted that Adam has decided to join St. James’s Place. His reputation within the protection industry is one of unparalleled knowledge from both a provider and distribution perspective, and we look forward to him helping us build upon the foundations we have built over the last few years.”
Higgs added: “I have been a huge admirer of St. James’s Place for a long time and followed their protection proposition closely. In a short period of time they have built, in my opinion, the best in-house ‘write it or refer it’ proposition in the market. Using these capabilities, SJP has some ambitious growth targets for their protection business.”