Reassured has confirmed the launch of a new protection advisory service which will be offered through its Reassured Advice subsidiary, alongside its direct non-advised offering.
To support the new service, it has also made a change in its personnel approach.
Amanda Curwood, who joined the firm last October after more than a decade at protection adviser LifeSearch, has been charged with leading the new service.
She will report into Reassured newly-promoted director of corporate strategy Phil Jeynes.
And the business is also announcing a further direct to customer proposition which will be available for white labelling with partner firms, alongside being used for its own customer operations.