Unum UK has appointed John Hyde as chief marketing officer.
Hyde joins Unum’s executive committee from Hastings Direct where he was head of growth products and previously spent nine years at Legal & General.
As L&G’s chief strategy & marketing officer, Hyde was focussed on growing and promoting the company’s protection products and services.
He has also previously held senior roles at Royal Bank of Scotland, HomeServe and BGL Group.
Mark Till, CEO of Unum UK, said: “John is a specialist in growing businesses through building a strong understanding of brokers and customers and using this to create compelling and commercially attractive propositions and campaigns.
“He and I share a common view that marketing plays a central role in accelerating growth and transforming a business.
“We are delighted to have someone so established in the sector join the ranks and drive our business forward.”