YuLife has been certified as a B Corporation (B Corp), joining a group of companies who are aiming to reinvent business by pursuing purpose as well as profit.
YuLife has been certified by B Lab, the nonprofit behind the B Corp movement, as having the social and environmental standards which represent its commitment to build a more “inclusive, equitable and sustainable economy enabling individuals to live happier, healthier lives”.
It is now part of a community of 6,810 businesses globally including Simplyhealth which have been certified as B Corp.
The firm added that attaining B Corp Certification marks the next step in its commitment to accountability and transparency in how it helps its members create a more resilient, productive and innovative workforce that is well positioned for the future.
Sammy Rubin, CEO and founder of YuLife, said: “When we launched YuLife six years ago, we wanted to create a different kind of insurance business – one that can act as a powerful force of good in the world.
“That’s why we’re so thrilled to be the first group risk insurance company to join the B Corp community.
“It is heartwarming to join this growing community of businesses with purpose at their core – we look forward to others joining us in this meaningful journey.”