YuLife has followed through on its commitment to expand into new markets with a launch into the US.
Over the summer the protection and wellbeing platform raised $120m (£104.5m) in a Series C funding round led by Dai-ichi Life Holdings – a new strategic investor in the company. Dai-ichi Life CEO Toshiaki Sumino revealed at the time that YuLife planned to scale its global operations.
Today the life insurtech announced its launch into the US. The company added YuLife will be available in partnership with leading insurance companies and benefit brokers and advisers.
YuLife’s app and platform aims to use the latest trends in behavioural science and game mechanics to encourage proactive lifestyle changes among employees while also prioritising prevention by de-risking individuals through healthy activities.
Sammy Rubin, CEO and founder of YuLife, said: “Insurance has the potential to achieve tremendous social good.
“Unusually for financial services, our product creates a deep alignment of interests between insurers, employers and individuals.
“YuLife’s mission is to turn financial products into a force for good, and we can inspire people across the US to improve their mental, physical and financial wellbeing by offering products that are accessible, engaging and deliverable.”