Zurich has joined Iress’s The Exchange.
In doing so the insurer has become the third provider to support new ex-smoker questions on the sourcing platform. By enabling the questions on its term and critical illness products, Zurich will aim to deliver greater upfront accuracy to brokers and their clients during the quotation process.
The questions will enable Zurich to differentiate ex-smokers from non-smokers, for more precise premiums that accurately reflect individual risk profiles.
This data will complement the enhanced BMI (body mass index) questions already supported by Zurich.
Jacqui Durbin, global head of product for sourcing at Iress, (pictured) said: “The new questions demonstrate our commitment to innovation and responding to market needs.
“By harnessing the powerful combination of ex-smoker and BMI data, Zurich is well positioned to deliver greater certainty and transparency to its customers.”
Louise Colley, director of protection at Zurich, said: “We’re delighted to join the new Iress service and deliver more certainty to advisers and their customers on the price of cover at quote stage.
“With the various smoker statuses used across the market, the approach helps to simplify a potentially complex part of the advice process.”