Omnia Protect has taken over the LifeCover.com brand in a move which it says will boost the firm’s protection and technology platforms.
Omnia Protect is headed up by managing director Bret Jackson who was most recently head of operations at LifeCover.com.
Prior to that Jackson spent over two decades in the financial services space with firms including SimplyBiz, O&M Life & Pensions and Legal & General.
A spokesperson for Omnia said that following the deal LifeCover.com has made several “key changes to its leadership team” and partnered with Engaged Resource who have built an “industry leading” bespoke CRM.
LifeCover.com is also working closely with insurers and its service provider, Auxilium Partnership, alongside a range of new commercial partners.
Jackson said: “I am pleased that I have the opportunity to make a personal dream a reality.
“The support from partners such as Auxilium and Engaged Resource has helped us to go live faster than I could have expected.”
Mark Graves, chief executive officer at Auxilium, added: “Omnia has exciting plans for Lifecover.com and we look forward to supporting Bret in the new direction he is taking the business.”
As part of the deal LifeCover.com will be opening new offices in Leeds in the coming weeks.