Epassi has appointed Antonio Barradas to the newly created role of regional managing director.
The digital employee benefits platform said his appointment reflects a new regional structure at Epassi, built around the opportunity to drive cross-market learning and take products beyond their home markets.
Barradas (pictured), who has led Epassi’s Netherlands business for the past three years, growing the customer network to more than 5,000 businesses, now takes on broader regional responsibility, encompassing Epassi’s UK operation and Zest, the employee benefits platform acquired in June 2025, with an explicit mandate to scale Zest internationally.
Matt Russell, who was CEO of Zest prior to that acquisition and who has since taken on the role of CEO of Epassi UK, has left the business.
Barradas has more than a decade of senior leadership roles at the likes of JustEat Takeaway and RELX Group.
He said: “These are three strong businesses that have grown up apart.
“The Netherlands has shown what a real multi-benefit platform does to engagement. The UK has the reach and the merchant network. Zest has the technology HR teams actually want.
“My job is to make each one better by using what the others have already built, and to prove that these products travel.”
Nickyl Raithatha, CEO of Epassi Group, added: “Antonio has a clear record of growing businesses across multiple markets.
“This regional structure gives us the right platform to accelerate that work by taking our strongest products to new markets and deepening what we offer to employers everywhere. He is the right person to lead that.”
