Direct Life & Pensions Services is set to boost its technological and operational capabilities after securing a round of investment from LSL Property Services.
A spokesperson for LSL – a provider of residential property services in financial services, surveying and valuation services and estate agency – said the move “reinforces its commitment to the financial services market”.
A spokesperson for Direct Life, meanwhile, said the investment “will enable it to deliver key enhancements to the protection advice market, improve its technological and operational capabilities in this area and provide further growth opportunities for its intermediary partners”.
Direct Life provides a range of services to the financial advice market and is best recognised for its intermediary-facing platform, LifeQuote, which provides brokers with specialist protection solutions and digital and administrative support.
Jon Round, group financial services director at LSL, said that LSL’s investment in Direct Life reinforces its “commitment to driving innovation across the financial services market, particularly in protection advice”.
Round said: “Today’s announcement allows us to enhance our digital services in the protection arena and bring a market-leading specialist on board to further support our adviser partners in this area. We look forward to leveraging our combined strengths and building a partnership with Direct Life over the coming years that will allow us to drive further innovation across the protection market for the benefit of both brokers and end-customers.”
Direct Life chief executive Rob Quayle said that partnering with LSL is “an exciting step for us as we look to strengthen our proposition and capitalise on wider market opportunities”.
Quayle said: “The collaboration will quicken the development of our range of services, drive efficiency across our operational processes, and expand our distribution channels. As we embark on the next chapter of growth for the business with the support of LSL, we are confident that this will allow us to further enhance our relationships with our partners, both now and in the future, and deliver protection solutions for more consumers.”
