Protection distributor Enduralife has agreed a partnership with lead certification specialist Contact State which means all new protection leads bought by Enduralife will be certified by Contact State including independent certification, real time feedback and regular reports.
The partnership means Enduralife will know exact details of the digital journey the customer has been through before speaking to them, including advertising, landing pages, permissions, and terms & conditions.
Commenting on the partnership, Kevin Paterson, managing director at Enduralife, (pictured) said: “The validation of lead generation is a significant and growing concern for the entire financial services industry.
“There is pressure from the regulator, advertising standards agency and search engines to tidy up the industry and improve the process for customers, as well as those who buy and sell leads.
“We spend millions a year on lead generation and Contact State is ahead of the curve in helping distributor and adviser firms to prepare for future regulation, improve the quality of lead generation and avoid fraudulent activity.”
Alain Desmier, founder and director of Contact State, added: “This partnership will improve lead quality while also demonstrating to partners and insurers that Enduralife is taking these issues seriously, as all buyers and sellers of leads should.
“I believe that every data interaction online which involves a customer’s personal data, is unique and confidential. We need to do more than just ask awkward compliance questions every now and then; we must demand, real-time transparency and build trust in the marketing customer journey again.
“Better, more compliant data integrity practices will make the customer experience more profitable for everyone and we will finally get rid of the consumer question ‘How did you get my details?'”
