Aviva has published a cancer care guide and is adding discounts through its wellbeing service aimed at supporting cancer patients through their private medical insurance (PMI) schemes.
The guide has been produced with Macmillan Cancer Support and includes tips and information to help people living with cancer from initial diagnosis through to treatment and remission.
Macmillan identified helpful topics including talking about cancer with family and friends, managing daily routines, nutrition, adjustments at work and employment rights.
The guide also includes detailed information on cancer and financial considerations, from working out a budget, where to find financial help, government benefits, sorting out financial affairs and pension options.
Discounts and offers
The insurer has added a range of discounts to its GetActive wellbeing offer that could help customers living with cancer or who care for a loved one with cancer.
While they are primarily aimed at supporting cancer patients, the discounts are available to everyone with access to the service.
It said the discounts have been selected to help with daily adjustments that a cancer diagnosis and treatment can require and could help ease some of the additional financial pressures.
The offers include:
- online cosmetic retailers and specialist skincare brands, supportive and protective clothing, including lingerie and swimwear for customers who have had or are going through treatment for breast cancer.
- supporting daily living adjustments through an online retailer with a large range of products including homeware, oral and general hygiene, clothing, and child and baby.
- other retailers include a sleep specialist with bedding products to help support people going through cancer recovery, temperature and anxiety management.
- healthy eating subscriptions, home workout equipment and fitness classes, online yoga, mindfulness classes and a range of self-help audio books.
Aviva UK Health clinical business adviser Amanda Windsor said: “Our dedicated cancer claims team understands just how much a cancer diagnosis can affect many aspects of our customers’ lives.
“While dealing with their health and treatment, customers can also face significant financial, emotional and day-to-day living challenges.
“Benefitting from the expertise of our partners Macmillan Cancer Support, our cancer care guide aims to give customers practical information to help them manage the multiple challenges of living with cancer.
“Together with offers on products and services that we have chosen to be of genuine relevance, we hope to give our customers with cancer a little extra help during their claim.”
Macmillan Cancer Support chief medical officer Rosie Loftus added: “We know that a cancer diagnosis can turn your life upside down, and even the smallest helping hand can make the world of difference.
“Aviva’s Cancer Care Guide is a brilliant first step for people living with cancer to find out what support is out there for them, that they might not have known about before. Through our work together with Aviva, we aim to make life that little bit easier for people by providing the right support for them when they need it most.”
