Paradigm Protect – which is part of Paradigm Mortgage Services – has added group insurer YuLife to its panel.
YuLife provides a range of group insurance products for companies to protect employees and offers a range of wellbeing rewards and benefits via its app which promotes a healthier lifestyle.
Mike Allison, head of protection at Paradigm, (pictured) said: “YuLife’s proposition is clearly focused on delivering benefits for the employer itself but also all individual employees who can utilise its app in order to track lifestyle and wellbeing improvements, and to be rewarded for those.
“At the same time, the product range itself is comprehensive and comes with a range of additional benefits. We’re looking forward to working with YuLife, to present the proposition to advisers and to kicking 2023 off with a bang for all our member firms.”
Sammy Rubin, CEO at YuLife, added: “Paradigm has a long-established reputation for excellence and an extensive reach within the adviser community, and we are grateful for the opportunity to bring our innovative, tech-driven approach to insurance to a wider range of businesses and individuals.
“It is clear there is growing demand for enjoyable and engaging financial products which give their users tangible, ongoing benefits, and I look forward to seeing the impact of more and more advisers choosing group insurance policies which help people prioritise wellbeing.”
