LifeSearch has partnered with QuoteSearch to provide protection advice and guidance to its customer base as it expand into new markets.
QuoteSearch provides free online quotes for life insurance and income protection and LifeSearch will now become its exclusive partner to provide specialist advice to customers during their online and offline journey.
LifeSearch will initially offer customers advice and guidance along their protection journey when looking for life insurance, but both parties said they were developing product acquisition campaigns to grow the protection reach and audience.
Debbie Kennedy, chief executive at LifeSearch, (pictured) said the arrangement was a true partnership and would result in “a seamless journey for customers to ensure protection conversations can take place whenever they are needed”.
“Through this partnership we intend to deliver customers the best outcomes, while making inroads to fulfil our ambition to grow the protection market and reach new and underserved markets,” she said.
James Copeland-Eccles, chief marketing officer at QuoteSearch, added: “Life insurance is an important decision for many people and families, however many often struggle finding the right protection for their circumstances, and wallet.
“Our partnership with LifeSearch ensures we’re able to give our customers the choice of a full end-to-end digital journey as well as specialist offline advice and support.
“We’re thrilled with the new partnership and are confident it will help us support more customers who are seeking financial protection and security.”
