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Axa Hong Kong launches menopause health management programme

by Richard Browne
15 November 2023
Axa Hong Kong launches menopause health management programme
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Axa Hong Kong and Macau has launched a menopause health management programme that offers a range of services to support women’s physical and mental health during menopause.

Called ‘Better She’, services range from health check-ups, gynaecological consultations, symptom relief treatments and mental health support. 

The programme is designed to support and inspire women as well as to help raise public awareness about menopausal health for women in Hong Kong. 

A similar programme that was launched by Axa health in the UK last year was extended to all members, including individual customers and SME members.

Axa Hong Kong says its programme will help women to navigate the physiological changes during the menopausal period. 

“Better She encourages women to embrace this significant life stage and aims to raise public awareness about menopausal health for women in Hong Kong,” Axa said. 

“Better She encourages women to embrace this significant life stage and aims to raise public awareness about menopausal health for women in Hong Kong.” 

The programme will be an addition to the health management BeOnTrack programme, launched last year. 

Women make up about half of the employment-population in Hong Kong. 

Emily Li, chief employee benefits and wellness officer at Axa Hong Kong and Macau, said: “Women play multiple roles in society, workplace, and family. Yet, they also face the enormous stress and discomforts when going through the inevitable journey of menopause.  

“Menopause is a natural life stage, but in this day and age, the majority of women still avoid discussing or acknowledging it, exacerbating more mental stress. Some even mistakenly assume the menopausal discomfort is due to regular cyclical hormonal change, failing to realise that they are, in fact, undergoing menopause.  

“As a lifelong partner to our customers, Axa is committed to breaking taboos and encouraging women to be more aware of menopause.  

“Unlike traditional women’s health insurance, which emphasises illness diagnosis and treatment, Better She offers a comprehensive health management solution for women in Hong Kong. In addition to gynaecological examinations, it provides detailed health analysis, personalised treatments and psychological consultations.  

“We hope Better She will be a catalyst to fostering women’s health awareness and creating a supportive community, inspiring every woman in Hong Kong to take control of the physical and mental wellbeing in this important life stage.” 

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