The Apprentice 2024 will feature a mortgage and protection adviser.
Among the candidates vying for the crown of business partner to Lord Alan Sugar is Raj Chohan, a director of Golden Key Financial Services.
According to her LinkedIn profile, Chohan (pictured) is a mortgage and protection adviser covering residential, BTL and commercial mortgages while setting up protection made up of life cover, critical illness and private medical insurance.
But on her profile for this year’s show Chohan is referred to as a “self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market, and will do whatever it takes for success”.
Her most recent successes are listed as award wins for ‘Mortgage Broker of the Year’ in September 2023, and also Silver Award winner of ‘Best Businesswoman in Finance’.
Chohan also says she has “business acumen and the drive to succeed, with all the attributes to scale up this business.
“I have life experience and maturity, and I’m considerate yet very determined to reach my goals,” she continues.
“My business is already working with the opportunity to take advantage of a more profitable way to make an income.
“Working with me, I’m receptive to change and take feedback well. I value experience and professional advice. I want to be the UK’s leading lady within the bridging world of finance.”
The Apprentice 2024 kicks off on 1 February.
