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BrokerIQ appoints non-executive advisory lead to spearhead expansion into wealth

by Graham Simons
09 December 2024
BrokerIQ Solutions launches full version of CRM software Your Advisor Here
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BrokerIQ is expanding into the wealth sector following the appointment of Robert Wood as non-executive advisory lead.

Wood, who brings over 25 years in the financial services sector, spanning life, pensions and wealth, including senior roles at KPMG, Ernst & Young and TORI Global, will spearhead the expansion and focus on growing distribution among advisers.

BrokerIQ is known for its solutions in the mortgage and protection markets and will now address the growing demand for digital tools in wealth management.

BrokerIQ’s platform offers features that help advisers communicate effectively, document interactions, and comply with Consumer Duty regulations through automated goal tracking, personalised engagement triggers, and compliance-driven documentation.

Wood said: “I’ve seen first-hand the challenges advisers face in managing client engagement while staying compliant.

“BrokerIQ’s technology addresses these issues head-on, offering real solutions for both advisers and their clients. I’m excited to join the team at such a pivotal time and contribute to shaping the future of wealth management.”

Joanna Streames, adviser at Velvet Mortgage and Insure Services, said: “Clients today expect to manage every aspect of their lives on their phones, including their finances.

“Advisers must provide personalised, proactive service while meeting these digital-first expectations and ensuring compliance.

“BrokerIQ enables advisers to document and evidence all client communications, build stronger relationships, and deliver the seamless, modern experience, clients demand. That’s why we use it.”

Joanne Cole, founder of Broker IQ, (pictured) said: “Robert is an industry heavyweight. His extensive experience and strategic insight will be invaluable as BrokerIQ expands into the wealth sector.

“His understanding of the challenges advisers face and his proven ability to implement forward-thinking solutions align perfectly with our vision for the company.

“This is a pivotal moment for BrokerIQ, and we’re excited about what lies ahead.

“We have progressed this year with further expansion to come and a number of exciting partnerships to be announced in the New Year with some very well-known names.

“As demand for digital tools in the wealth space continues to grow, BrokerIQ is always exploring opportunities for strategic partnerships and funding to accelerate our roadmap, expand our technology capabilities, and deliver more value to advisers and our investors.”

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