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Santé Group buys employee wellbeing app Myles Fitness 

by Richard Browne
12 February 2025
Santé Group buys employee wellbeing app Myles Fitness 
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Santé Group has acquired Myles Fitness, an employee wellbeing app designed to track activity, boost engagement and reward employees.

The value of the transaction has not been disclosed while app founders Toby Cannon and Michael McCreadie will be leaving the Myles Fitness business following its completion.

The acquisition continues Santé Group’s strategy of offering digital innovations and expanding its suite of employee wellbeing apps.

Santé Group said this would offer clients a more integrated and personalised wellbeing experience, using Myles Wellbeing’s technology to enhance employee engagement and promote healthier lifestyles. 

Myles Wellbeing has more than 30,000 users and clients, including the NHS, Deloitte, Brewin Dolphin, and Mind.  

The Santé Group, based in Preston, manages more than £50m in annual premiums, has a group turnover of £8.5m, and employs 35 staff. It also has a national network of 45 brokers. 

David Cross, chief technical officer at Santé Group (pictured) said: “Having the Myles app within the Santé business portfolio will be a real game-changer in what we can provide our clients and the employee benefits industry. 

“Owning our tech with developers in-house will bring a new dimension to how we drive Santé Group forward and pioneer digital-led solutions that enhance employee wellbeing.  

“The Myles platform that Toby, Mike, and the team have built is a fantastic app and already serves a large client base.  

“We’ll build on this by integrating it into our broader suite of services and making it even more comprehensive for existing and new users.” 

Toby Cannon, co-founder of Myles Wellbeing said the pair were incredibly proud of what they had built and excited to see how it would be integrated.

 

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