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CAPAdata launches with Sam Seaton as CEO

by Health & Protection
06 June 2025
CAPAdata launches with Sam Seaton as CEO
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Fintech pioneer Sam Seaton has taken the role of CEO of www.capa-data.com, the workplace pension data site, and sister title to Health & Protection, that re-launches today. 

CAPAdata is a standalone data site focused on delivering cutting-edge data, insights and AI-driven state-of-the-art tools to support workplace pension professionals and consumers.  

It gives advisers, trustees, consultants, employers, providers, asset managers and members easy access to independent information and intuitive insights, essential to delivering better member outcomes. 

The insights and CAPAdata benchmarking have influenced the thinking of the Financial Conduct Authority (FCA) and The Pensions Regulator (TPR) in the development of the Value for Money Framework, which has adopted several of its metrics, and is cited as a key independent data source in several government consultation papers. 

The launch comes on the day CAPAdata figures were cited in the government’s Workplace Pensions: A Roadmap policy paper (note 11,p9), highlighting the importance of performance data in understanding value for money. 

CAPAdata includes the Corporate Adviser Pensions Average (CAPA), a benchmark of the returns of UK default funds. 

As the only independent intelligence platform covering 98% of the multi-employer pension market, CAPAdata is trusted by regulators and market leaders alike to deliver the insights that matter. 

For those advising, managing, or monitoring schemes, and for individual members, CAPAdata gives: 

  • Regulatory-grade insights used by DWP, FCA and Bank of England 
  • Performance comparisons that expose disparities of up to 70% 
  • Functionality, ESG and member engagement metrics across providers 
  • Value for Money (VFM) alignment and audit trail support
  • Secure AI Large Language Model (LLM) interrogation of Corporate Adviser Intelligence’s entire research database 

The UK defined contribution (DC) market is evolving fast — and the stakes have never been higher.  

With the upcoming Pensions Scheme Bill and Fiduciary Duty Reforms, 2025 is a watershed year for the industry that demands unprecedented transparency and accountability. 

Seaton (pictured) has a long history of managing fintech companies, including Moneyhub and eValue. She is a member of the government-led Pension Dashboard Advisory Group (PDAG) and is passionate about making pensions work for people. 

Seaton said: “CAPAdata takes scrutiny of workplace pensions to a whole new level — the differences in pension performance between providers’ defaults are huge, having a massive impact on member outcomes. 

“CAPAdata aims to support all parts of the industry in ensuring the best possible investments are made to make a positive impact on retirement adequacy. 

“Members don’t get to choose where their retirement savings are invested, so it is imperative that the industry does all it can to get DC pensions right.” 

John Greenwood, editor-in-chief of Corporate Adviser, said: “We are delighted to welcome Sam into the team.  

“As an experienced fintech expert and member of the Pensions Dashboard Advisory Group she is ideally placed to help share the benefits of CAPAdata to the wider industry at this pivotal time for workplace pensions.” 

  

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