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HSBC Life adds adviser support team and trio of BDMs

by Owain Thomas
26 June 2025
HSBC Life UK promotes Waters to head of protection distribution
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HSBC Life is introducing a protection adviser support team which pledges faster replies to queries.

“Advisers will be able to receive faster replies via phone or email from the specialist team on a range of topics including applications in progress, underwriting, commission, policy updates and system support,” the insurer said.

It noted that typical questions to the helpline include queries around registering to use its online portal, the status of applications, which medical conditions were covered, whether specific occupations were included and details on medical screening appointments.

The insurer is also appointing three new members to its business development manager (BDM) team to extend its national reach and build on its adviser distribution network.

Health & Protection has contacted the insurer for more details about the new BDMs and their working areas.

Richard Waters, head of protection distribution at HSBC Life (UK), (pictured) said the insurer was achieving strong growth and understood that working to improve service was essential.

“We are a fast-growing business and want to reinforce this expansion with an increased BDM team and through the launch of our protection adviser support team, which aims to ensure that advisers can access efficient and expert support quickly when they need it,” he said.

 

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