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Integrity appoints Said Taiym as COO

by Richard Browne
09 July 2025
Integrity appoints Said Taiym as COO
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Dallas-based health and life insurance provider Integrity has announced the appointment of Said Taiym as chief operating officer (COO).  

With a background in insurance, technology and product development as well as data-driven transformation, Taiym will lead operations and help guide strategic growth at Integrity. 

Since 2018, Taiym has served in executive roles at Lockton Companies — first as chief digital officer and then as US chief operating officer — where he helped lead the evolution of operational strategies designed to support the company’s growth, contributing to a fourfold increase in revenue to US$4bn. 

Previously, he held executive positions with AF Group and XL Group, where he built and led highly strategic operational initiatives, resulting in significantly expanded market reach and hundreds of millions of dollars in revenue growth.  

Taiym has also held information technology leadership roles with Zurich North American Commercial and at Accenture, where he managed large teams at both organisations that implemented operational streamlining initiatives and adopted modern business processes.  

At Accenture, Taiym was responsible for large-scale insurtech transformation efforts, leading operational and digital change for Fortune 500 insurance carriers. 

Bryan W Adams, co-founder and CEO of Integrity, said: “Throughout his career, Said has repeatedly shown the ability to support large organizations by building successful systems that drive operational excellence for continued growth. 

“Said’s keen and discerning expertise will help to accelerate our innovation of insurance and financial services for all stakeholders.  

“His role as COO builds upon the exceptional skillset he’s cultivated across his impressive career, while his warm personality and perceptive leadership make him a great fit within our Integrity culture.  

“We’re pleased to welcome Said to our world-class team and look forward to incorporating his insight and experience as we deliver on our mission to serve.” 

Taiym said: “Integrity is a mission-driven organisation with a high-performance culture that deeply resonates with me. 

“Its passionate workforce is committed to modernising independent insurance and financial services distribution at a national scale, while honouring the strong culture of entrepreneurship that attracts so many of the industry’s leading agents, agencies and advisors.  

“This role offers an exciting opportunity to lead on a broader level by continuing to build exceptional teams, create sustainable growth and drive data-led transformation. I’m honoured to become part of the Integrity family and eager to contribute to our path of innovation ahead.” 

Steve Young, chairman of the board at Integrity, said: “Integrity is leading a fundamental shift across the industry toward more holistic life, health and wealth protection and planning for all Americans. 

“That ambitious, service-driven vision requires astute leaders with the expertise to better serve agents, advisors, agencies and institutions.

“Said is an impressive and proven leader who will drive operational excellence, while advancing Integrity’s mission of innovation.  

“We’re deeply honoured to welcome him to Integrity.” 

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