Golden Leaves Funeral Plans has acquired Avalon Funeral Plans.
Golden Leaves said the move positioned it as the only FCA-regulated company dedicated to serving customers in domestic and international markets.
Following completion of the deal, the combined group will manage more than 150,000 active plan holders, supported by around £325m held in trust.
The group added it will also consolidate its European presence, creating a single, consistent international voice underpinned by Avalon’s established local operations.
It said efficiencies across trust management and procurement would strengthen the long-term sustainability of the combined business.
Both Golden Leaves and Avalon operate trust-backed funeral plans, with similar business models and operational structures, and offices in both the UK and Spain, the firm added.
Barry Floyd, CEO of Golden Leaves Funeral Plans, said: “The acquisition of Avalon marks an important milestone for Golden Leaves and the wider funeral planning industry.
“By combining two trusted, FCA regulated providers with shared values and a mutual commitment to customers, we are creating a stronger, more resilient organisation capable of delivering even greater value and peace of mind to families across the UK and Europe.”
Jason Gardner, Europe director of Avalon Funeral Plans, added: “Avalon has built a strong, regulated business with a loyal customer base across the UK and Europe.
“We’re proud of our record of growth, trust, and customer service, and of the fact that our plans remain among the most secure in the market.
“Joining Golden Leaves is a natural next step that strengthens both organisations. I’m pleased to be staying on in the combined group to help ensure continuity for our customers, our partners, and our teams as we move forward together.”
