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Oneglobal expands Brazilian benefits business with Proativa purchase

by Graham Simons
20 November 2025
Brazil-based Care Plus joins Maxis Global Benefits Network  
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Oneglobal Brasil, the Brazilian arm of international insurance and reinsurance broker Oneglobal Broking Limited, has acquired Proativa Benefits Consulting, a brokerage specialising in corporate benefits management, for an undisclosed sum. 

The group said the transaction positioned Oneglobal to offer clients a comprehensive range of corporate risk protection, from large-risk solutions to life and pension benefits, with the combined group supported by a team of nearly 150 professionals.

Proativa was founded in 2019 by Michel Wajs and Roberto Sturm with investment from the founding partners of Hix Capital through a proprietary vehicle, and both founders will remain actively involved in the business.

The leadership teams of Oneglobal Brasil and Proativa added they believed the sector context, with clients across industrial, pharmaceutical, financial, services and energy segments in different regions of Brazil, will broaden the team’s technical and analytical capabilities.

Luis Cardoso, CEO of Oneglobal Brasil, said: “The arrival of Proativa marks a decisive step in our strategy to deliver complete and integrated solutions to clients.

“We will combine Oneglobal’s technical depth in large risks with Proativa’s consultative excellence in benefits, in a move guided by strong cultural alignment and entrepreneurial spirit. This combination strengthens our vision for the future and creates immediate commercial opportunities across both portfolios.” 

Roberto Sturm, partner and vice-president of commercial at Proativa, added: “We are delighted to join forces with Oneglobal. This partnership enhances our ability to deliver excellent services and invest in technology, while maintaining our DNA of client proximity and strengthening our brand at a global level.”

Oneglobal is controlled by J.C. Flowers & Co.

 

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