Tal Gilbert is to succeed founder Sammy Rubin as CEO of YuLife, with Rubin taking on the role of executive chairman.
Gilbert (pictured) will lead YuLife’s next phase of growth, focusing on deepening its artificial intelligence (AI) capabilities and strengthening its offerings for employers, advisers and insurers globally, the firm said.
Rubin, meanwhile, will focus on long-term strategy, global partnerships and advancing YuLife’s vision of embedding health at the centre of financial protection.
Gilbert brings more than 20 years of global leadership experience across insurance, employee benefits and digital health and after leaving Vitality a year ago set up Paice Advisory.
He previously served as CEO of Vitality US, acting CEO of AIA Vitality in Hong Kong, and general manager of Vitality Health International, where he helped scale engagement-led, data-driven insurance models across the UK, US and Asia.
His background spans product innovation, global partnerships, and the use of behavioural data and applied AI to improve health and financial outcomes at scale.
The company added Gilbert’s appointment marked an important step in it’s evolution as the company introduces its Yunity intelligence layer.
Gilbert said: “As AI reshapes knowledge work, employers will need to think creatively about how they support their people, creating opportunities for those who can understand health and financial needs earlier and respond more intelligently.
“I’m excited to help grow a business that creates real value for individuals, organisations and insurers alike.”
Rubin added: “Tal is a world-class leader with deep experience at the intersection of insurance, behaviour change and global scale.
“As YuLife builds on its intelligence-led approach to supporting individuals, businesses and insurers earlier and more effectively, Tal is the right CEO to lead this next chapter.
“I look forward to supporting him as we continue to scale globally and reshape how insurance inspires people to live their best lives.”
