The Income Protection Task Force (IPTF) has launched Protect your everyday – The Building Blocks of Life, an animated video, to help explain what income protection is and why it plays a vital role in financial resilience.
The animation aims to bring to life the practical and emotional impact of losing an income, providing an accessible starting point for conversations about protection.
It is intended to be used by qualified financial advisers as part of a regulated advice process.
The body said it can be used before a meeting to introduce the topic, during discussions to add context and explain how income protection works, or afterwards to reinforce key messages and client understanding, supporting clear, fair communication in line with Consumer Duty expectations.
Protect your everyday – The Building Blocks of Life is available to watch on the IPTF website and YouTube channel.
Advisers can contact the IPTF to download a copy.
