Small changes can have a massive impact for firms who shape their employee value proposition (EVP) to the needs of their ageing workforce
This is according to Andy Simpson, commercial director at 55/Redefined, who was presenting at Health & Protection’s Global Mobility and Health Summit this afternoon.
Simpson cited BMW, Autotrader and Zurich as great examples of companies prepared to take action to better cater for the wellbeing of their workforce.
“Major players like BMW have changed the production line so over 50s could sit at the production line and save their knees and every other part of their skeleton,” Simpson said.
“This was so successful that the younger generation asked to have seats as well, so now the entire production line in Germany now has seats,” he continued.
Simpson also pointed to Autotrader’s mentoring-based glidepath into retirement as an example.
“They have a glide path into retirement where over a two year period those who are wishing to retire can effectively take on formal mentorship of their replacement and be fully paid over a two year period as they gilde into that retirement.”
And finally, Simpson cited the example of Zurich which realised employees did not want to leave the workforce as they approached retirement age.
“Zurich realised they didn’t want to leave,” Simpson said.
“They just needed a rest now and again. They didn’t want to leave the organisation. They just wanted three months off. So if you’re over 50 at Zurich, it’s now written in policy that you can work nine months and be paid 12.”




