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Pivotal targets growth following senior appointments of Orji and Crossfield

by Mark Dunne
09 June 2026
Pivotal targets growth following senior appointments of Orji and Crossfield
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Pivotal has appointed two new members to its senior leadership team to drive growth across the mortgage and protection advice platform.

Nneka Orji (pictured left) has been named group chief operating officer, while Charlie Crossfield (pictured right) is the new group chief technology officer.

Orji will oversee operational strategy, while Crossfield leads the AI, tech and data strategy.

Orji joined the company in March from Alvarez & Marsal, where she was a senior director.

She has also been chief operating officer of a principal partner practice of St. James’s Place Wealth Management. Prior to that Orji was a management consultant at Deloitte and Accenture.

Crossfield has more than 15 years of experience in digital platforms having worked at Evelyn Partners and held senior consulting roles at Accenture and Capgemini, where he led financial services technology transformations.

Mayank Prakash CBE, group chief executive officer of Pivotal, said: “Nneka brings a rare combination of consulting rigour and real operating experience in UK financial services advice businesses.

“Charlie brings the next-generation AI product and engineering mindset to reimagine the client experience. This is exactly what we need to scale our group organically and through acquisitions.”

Orji said: “Pivotal has built something genuinely differentiated in UK financial advice — an entrepreneurial, specialist-led group with real scale, strong client focus and a clear technology advantage.

“I am delighted to be joining the team, and I look forward to working with our entrepreneurial partners and colleagues.”

Crossfield said: “Pivotal is one of the most exciting technology-driven growth stories in UK financial services.

“The combination of a network of specialist adviser teams and AI client journeys is an opportunity to reshape the experience of everyone who needs mortgage, protection or general insurance. I look forward to partnering with colleagues across Pivotal to achieve more together.”

These appointments follow the retirement of co-founder Jane Cross and tech specialist Allan Dornan.

Prakash paid tribute to Cross and Dornan, who he says have been instrumental in scaling the company.

“I thank them both for their leadership and wish them long, happy and very well-earned retirements.”

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