Canada Life has appointed Antonio Ribeiro as head of distribution within its protection business, effective immediately.
In this newly created role, Ribeiro (pictured) will be responsible for strengthening relationships with key adviser partners in the group protection market, and lead the distribution team. He will also join the protection senior leadership team to support Canada Life’s group protection growth and digitalisation ambitions.
Most recently, he was CEO and founder of Yurtle, a UK-based insurtech and employee wellness platform. Prior to this, he held roles supporting business start-ups and ventures, and was client relationship manager at Legal & General Investment Management.
Dan Crook, managing director, group protection at Canada Life UK, said: “I am pleased to welcome Antonio to Canada Life and the strong expertise he brings to our team.
“The creation of Antonio’s role reflects our commitment to further strengthening the partnerships and distribution routes that will support our workplace customers and their advisers well into the future.
“By deepening relationships with our key adviser partners and our understanding of customers’ changing needs, we can scale for sustainable, profitable growth and ensure our workplace protection solutions stay ahead of the curve.”
Ribeiro said: “I am excited to be joining Canada Life. What attracted me was the strength of the culture, which I see through Dan’s leadership, and the clarity of the strategy around longevity and helping people to extend their healthy lifespan.
“Combined with the business’s size, scale and reputation, there is a significant opportunity to enhance what we do through digitalisation and build on an already strong foundation for the future.”
