Health & Protection understands the Towergate name will be dropped by Ardonagh in favour of Everywhen.
Ardonagh Advisory, The Ardonagh Group’s UK platform is to be renamed Everywhen.
Health & Protection further understands that phase one is the platform name itself (which is not client facing) and it is expected that the majority of trading brands will then start to change going into 2026.
MGA Geo Underwriting, Bravo Networks, health and life comparison site Usay Compare, classic car specialist Footman James and claims support and risk advisory businesses Lorega, RiskSTOP, rebuildcostassessment.com, Stallard Kane and Thompson & Bryan, Health & Protection understands will continue to trade under their current brands, recognising their “unique” market positions.
Rob Worrell’s job title will change from CEO of Ardonagh Advisory to CEO of Everywhen in due course.
Ardonagh Advisory, which will become Everywhen, employs more than 4,500 people with over 140 offices across the UK, placing over £5bn of insurance premium on behalf of clients each year.
Rob Worrell, CEO of Ardonagh Advisory, said: “Everywhen is a new chapter in our story.
“We’ve spent years developing our proposition and building a shared culture and vision. As one business, bringing everything under a single, meaningful brand name makes sense.
“What all the businesses that have joined us have had in common from day one is their expertise in their field and their commitment to the clients and customers they serve.
“We help everyone protect their every day – whatever it holds. We’re here from quote to claim, for personal and commercial lines, health and protection, risk management and more.
“We protect everyone, Everywhen, and the name reflects the breadth of our offer and depth of our proposition always and at all times.
“Today we are at the start of the journey. There is a lot of work to do and we will take our time to do it properly.”
