Specialist health and life insurance intermediary Assured Futures has been renamed Howden Life and Health.
Founded in 1995 and acquired by Howden in 2020, Assured Futures specialises in private medical insurance (PMI), income protection, life insurance, accident sickness and unemployment cover.
The move is a part of Howden’s strategy to unite under one globally-recognised brand across territories and specialisms. Last month it announced the A-Plan and Aston Lark business would take-on the Howden name.
Ian Sawyer, commercial director of Howden Life and Health (pictured), said: “Assured Futures has always been an ambitious business with clients at its core, and Howden was founded on the same ethos.
“Becoming part of the Howden family along with A-Plan in 2020 has given us even bigger growth opportunities while allowing us to stay true to our core values.
“Our people make it possible for us to fully align with the Howden Group while also reflecting our specialist and unique role within it.”
The group operates in 50 countries across Europe, Africa, Asia, the Middle East, Latin America, the USA, Australia and New Zealand, employing 15,000 people and handling about US$35bn of premiums.
Mike Dalby, managing director of UK consumer life and health at Howden added: “As we continue to grow and serve more clients across more territories and more specialisms our broking operations need to be united under one globally recognised brand.
“We take a different approach to doing business, a different approach to our people, and a different approach to insurance, and we wanted to look and sound different too.
“That is what the rebrand is about and we are delighted that Howden Life and Health is a part of it.”
