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Aviva agrees five-year extension to Connells distribution deal

by Graham Simons
10 August 2021
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Aviva has agreed a five-year extension to its 2017 exclusive distribution agreement with UK estate agency Connells Group, to provide its mortgage and rental customers with protection insurance.

The insurer said Connell’s March acquisition of Countrywide meant its life insurance, critical illness cover and income protection cover would be available through more than 1,250 high street estate agency mortgage consultants.

The enlarged Connells Group accounts for around 10% of all new estate agency instructions and had more than £30bn worth of mortgage applications submitted in 2020 across its entire business.

The new agreement covers the majority of estate agency brands now held by Connells Group and The New Homes Group.

Commenting on the extended agreement, Daren Boys, protection portfolio distribution director at Aviva, said the firm was delighted to continue the close partnership.

“We already have fresh joint developments in the pipeline that will help drive further efficiency, improve the customer journey and protect even more customers,” he said.

Connells group mortgage services director Adrian Scott added he was really pleased to extend the partnership with a new, single, long-term agreement for the estate agency business.

“Aviva provides a suite of great products for our customers, and we look forward to building on our strong relationship by developing into new areas over the coming months,” he said.

 

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