Aviva is selling its life insurance products through supermarket Tesco.
The products are the first life insurance offering available through the Tesco Insurance website, which already includes car, home, pet and travel insurance.
Customers will be able to take out cover via a digital quote and apply service on the website.
Level and decreasing cover versions are available with joint life option which can be split into two single policies in the event of separation.
The plan starts from £5 per month and includes cover of up to £5m, with terms lasting from five to 50 years, or until age 90.
Access to the Aviva DigiCare+ app provided by Square Health and other partners is part of the proposition.
This includes the 24/7 Bupa Anytime HealthLine to speak to a qualified nurse, but not a virtual GP service.
An annual health check with a follow-up GP appointment to discuss results, second medical opinion service, bereavement support, mental health support and eating well advice are also included.
Tesco bonuses including a £100 gift card and money off coupons are also offered with life insurance purchases.
Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, said: “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK.
“Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”
Daren Boys, protection distribution director at Aviva, said: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient.
“The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.”