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Benifex launches as new brand for merged Benefex and Benify

by Richard Browne
11 February 2025
Benifex launches as new brand for merged Benefex and Benify
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Benefex and Benify have launched Benifex, a combined brand following the merger of the two companies last year. 

Benifex is a global rewards and benefits, supporting more than 3,000 organisations in more than 100 countries. 

Health & Protection reported in September that the Zellis Group, the parent company of Benefex, had agreed to buy employee benefits administration software provider Benify with plans to merge the two companies. 

As part of the purchase of Benify, then owner Vitruvian Partners became a minority investor in the Zellis Group alongside the Apax Funds. 

Benifex customers, and the five million people who work for them, will benefit from a powerful intelligent platform that benchmarks millions of benefit enrolments, coupled with seamless integrations across thousands of HR, payroll and benefits products. 

Benifex is also personalised for every employee, delivering a tailored, consumer-grade experience that ensures each employee gets the benefits and rewards most relevant to them.  

Artificial intelligence is at the core providing smart assistance for employees when they need it most, plus AI-powered insights to help leaders make better reward and benefits decisions.  

Matt Macri-Waller, founder and CEO of the combined business, (pictured) said: “Bringing Benefex and Benify together is a game-changer.  

“Both companies have built incredible technology that transforms the way employees experience reward and benefits.   

“We’re doubling down on investment in our platform, across AI and data.  

“In a market where the focus is on limited choice and personalisation, we will leverage our combined scale to offer something unique for every individual employee.  

 “We have a huge opportunity to help customers solve more of their challenges, wherever they are in the world.

“Driven by an unrelenting focus on employee experience, we’re working with our customers to build the future of employee reward and benefits.”  

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