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BIBA unveils AI school for brokers

by Graham Simons
15 January 2026
Trudgill takes over as BIBA CEO
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The British Insurance Brokers’ Association (BIBA) and Markel are working together on an artificial intelligence (AI) school for member brokers.

The move follows the launch of BIBA’s 2025 Guide to Artificial Intelligence (AI), developed with the support of Markel, to help insurance brokers understand how the technology could help their business.

The school, an online course, will aim to take brokers’ understanding of the opportunities of and risks associated with using AI in their business to the next level, with the aim of promoting innovation across the sector and enable brokers to do even more for their customers. 

The AI school is under development and is expected to be open to broker students early in 2026.

Graeme Trudgill, CEO at BIBA, (pictured) said: “AI generally is developing at a tremendous rate, and we want our members to be able to take advantage of it, where appropriate.

“It is likely that most organisations will find an AI-driven tool that has a positive impact on their business and drive efficiencies that enable a greater focus on customer service. The AI School will help them harness the various tools safely.” 

Jo Sykes, divisional director at Markel, added: “We were delighted with the response to last year’s guide. AI is definitely a discussion point among brokers.

“However it is vital that firms considering its adoption can raise general understanding of the technology and its uses in their business. Our aim, alongside BIBA, is to make UK brokers AI confident.”

 

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