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LifeSearch secures advice referrals agreement with Bluezone

by Graham Simons
22 August 2024
Exclusive: LV= extends payment break and cover reduction options until end of 2021
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LifeSearch has secured an advice referrals agreement aimed at helping to protect more customers with chronic conditions.

The partnership will give individuals who are outside of the insurtech’s current product parameters the opportunity to access expert experienced advice from LifeSearch and access to insurers and products – to find the right protection for their specific needs.

Bluezone’s team consists of doctors, AI scientists and insurance experts.

It is the latest third party offering by the company, which aims to help its customers improve their chronic conditions.

In March Health & Protection reported that new life insurance customers to Bluezone would receive £299 worth of health coaching from Gro Health App, in an extension of the benefits offered by the insurer. 

Dr Karan Mehta, co-founder and CEO, Bluezone, said: “We are delighted to announce our partnership with LifeSearch, a leading broker with a strong brand and reputation.

“This solution aligns with our mission to help make life insurance more accessible to individuals in the UK.”

Debbie Kennedy, CEO at LifeSearch, (pictured) added: “Millions of people in the UK suffer from chronic conditions.

“Many don’t find it easy to access much-needed protection cover, and some just don’t bother because they fear they’ll be declined.

“They deserve better products and stronger support from our industry.

“So, we’re delighted to be working with the innovative Bluezone team to help more people get the protection they need, either through the specifically designed Bluezone product itself, or with our expert advice and access to insurers and products from the wider market.”

 

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