Lindsey Rix-Broom, CEO of Canada Life UK is to become the CEO for Europe for parent company Great-West Lifeco, as of 1 July.
The insurer said Rix-Broom (pictured) would continue to lead Canada Life UK until a successor is appointed, to ensure a smooth transition and continued momentum.
Great-West Lifeco is a financial services holding company which operates in Canada, the United States and Europe under the brands Canada Life, Empower and Irish Life.
The move follows the previously announced appointment of David Harney, currently president and COO, Europe and capital and risk solutions, as president and CEO, Great-West Lifeco and Canada Life, also effective 1 July.
Rix-Broom will report directly to Lifeco’s president and CEO and join the Lifeco executive management committee.
Rix-Broom has 25 years of leadership experience in the industry
As the CEO of Canada Life UK from September 2021 she spearheaded growth across key business lines, capitalised on a significant market opportunity within the UK bulk purchase annuity sector and led modernisation efforts across operations and technology, the insurer said.
Prior to Canada Life, Rix-Broom worked for four years at Aviva, concluding as CEO of UK savings and retirement.
Harney, incoming president and CEO of Great-West Lifeco and Canada Life said: “I look forward to working closely with Lindsey as we advance Lifeco’s strategy in Europe.
“Lindsey’s skill, leadership, commercial acumen, and customer focus have created strong momentum in our UK business, and I know she’ll bring the same disciplined approach to this role leading our European business segment.”
Paul Mahon, president and CEO of Great-West Lifeco and Canada Life said: “Lindsey is a proven leader who has demonstrated her ability to deliver sustainable growth and value,.
“With these changes, David Harney has a strong and experienced team to execute against Lifeco’s ambitions as he takes on the leadership of the company.”
Rix-Broom said: “I’m excited about the opportunity to work alongside our leaders across Europe to expand our presence and impact for customers in the UK, Ireland, and Germany.
“We have focused strategies, strong teams, and a culture of excellence when it comes to delivering for our customers.
“I look forward to continuing to build upon Lifeco’s momentum established under David Harney.”
