Bereavement support platform Empathy has extended its partnership with New York Life to include its group benefit solutions business.
The partnership builds on an existing deal between Empathy and New York Life which provides its bereaved beneficiaries with logistical and emotional support after the loss of their loved ones.
Following the extension of the deal, the New York Life Group Benefit Solutions arm of the business will bring Empathy’s platform to employer clients and their employees in need of support.
The service includes emotional support and help with administering an estate, with dedicated care specialists on hand to support families through every aspect of loss, both emotionally and logistically round the clock.
Ron Gura, co-founder and CEO of Empathy, said: “Going back to work after losing a loved one can be extremely challenging.
“There are so many logistical burdens that still need to be navigated that it often feels like you are working two jobs when you are grieving and at your most vulnerable.
“We have seen, unequivocally, the quantifiable impact technology can have in easing the burdens on bereaved employees.
“Employers who acknowledge and support their grieving team members are doing more than extending a kindness. They are also making a decision that is good for their organisation.”
The latest partnership follows ongoing work with New York Life’s Group Membership Association Division which provides life insurance beneficiaries with loss support through access to the Empathy app.
Meghan Shea, head of strategy, product, and marketing for group benefit solutions, added: “Our partnership with Empathy, plus grief resources from the New York Life Foundation, highlight the breadth of bereavement programs and tools available to our clients and their employees.”
