Equipsme has appointed Stuart Reid as chairman of the board.
Reid (pictured) founded Stuart Alexander in 1993 and led its sale to Axa.
He was CEO and executive chairman of Bluefin, and the CEO of UK retail broking at Arthur J Gallagher.
He has served as vice president of the Chartered Insurance Institute (CII) and as the chairman of BIBA’s large brokers committee.
Reid is currently chairman of insurance brokerage Partners&, chairman of sharing economy specialist Pikl, and a non-executive director at Harbour Underwriting and Qlaims.
Reid said: “I am absolutely delighted to join the board at this significant moment.
“I was an original investor in Equipsme and have closely followed its growth. I believe the business has a rare opportunity to meet an intrinsic demand from businesses that wish to protect and support their employees.
“I have known Matthew and many of the team for many years and have great faith in their ability to grow this business attuned to increasing customer demand.
“I believe that my involvement will support Equipsme to realise their ambitions to change an industry that has been poorly served by the current providers.”
Matthew Reed, Equipsme co-founder and managing director said: “Stuart provides the perfect blend of enthusiasm, advocacy and challenge that the board needs.
“His track record in growing businesses and capitalising on market trends speaks for itself, and his input comes at just the right moment as we grow rapidly amongst intermediaries with a broad and holistic offer.
“We’re proud that he’s chosen to us and look forward to working together to seize the opportunity to make health insurance an affordable reality for more people in all types of businesses.”