Equipsme has appointed Andy Morfey as a non-executive director.
Currently managing director at Stag Solutions, Morfey was head of strategic proposition development for Axa Health’s wellbeing initiatives and finance director at Health-On-Line with board level responsibility for finance, operations, strategy and commercial development earlier in his career.
He joins Equipsme’s chairman, Stuart Reid, who was appointed last year to help the organisation transform from start-up to scale-up, as it has continued to expand into the middle ground space between traditional PMI and cash plans.
Reid said: “I’m delighted to welcome Andy on board – quite literally. As a board, we’re here to help steer Equipsme at a very significant moment of its growth.
“Capitalising on that growth and the opportunities opening up to us is key, and Andy’s experience, entrepreneurial spirit and deep knowledge of the landscape will be an incredible resource and asset.”
Morfey said: “I’m very excited to be part of Equipsme – an organisation and leadership team I have been connected to and impressed by for years now.
“They’re critically focussed on what customers actually want and need, so very well placed in the current climate.”
Matthew Reed, CEO at Equipsme, added: “Andy’s track record of growing businesses and capitalising on market trends speaks for itself, and his input comes at just the right moment as we continue to scale rapidly – and land larger clients looking to do more in terms of health support for all or more of their workforce.”
