Vitality chief operations and growth officer Greg Levine (pictured) explores why using smartphone apps should not be restricted to booking a taxi, ordering a takeaway or banking transactions.
While healthcare is clearly far more serious, there is increasingly no reason why digitisation should not be embraced within private medical insurance.
For example, by adopting digitisation into claims processes and care pathways, Levine highlights that many benefits can be delivered for health insurance clients.
Click here to read the full article on the special Moving PMI Forward microsite in association with Vitality.