Cirencester Friendly has appointed Andy Peters as interim director of distribution and sales.
Peters has more than 30 years’ experience in the financial services industry including co-founding protection insurer Bright Grey which launched in 2003.
He was national partnerships director for Royal London after the mutual took over Bright Grey’s parent company Scottish Life, eventually leaving in 2014.
In 2017 he joined insurer Guardian as distribution director spending almost four years with the business. He has spent the last year doing consulting work through his Peters Partnership firm.
Commenting on his appointment to the newly created role, Peters said: “I’m so pleased to have secured this opportunity with Cirencester Friendly where I’ll be able to continue working collaboratively with great people – this is a real attraction for me.
“I really enjoy finding and creating great partnerships with organisations and, as a work ethic, believe they are deeply important.
“It’s a fantastic new challenge for me and I’m really keen to get delivering against their exciting strategy.”
David Macgregor, commercial director at Cirencester Friendly, added: “We have set some ambitious plans for the future and believe Andy is the right person to help us to move forwards and deliver on these.
“Using his extensive financial services experience, he will be instrumental in bringing on new, good quality advisers as well as strengthening distribution opportunities and relationships for the business with those who already support us.
“We look forward to welcoming Andy to the Society and working with him to help support us with the delivery of the Society’s objectives.”
Earlier this year, Cirencester Friendly CEO Paul Hudson announced he intends to retire in April 2023.
