Freedom Health Insurance is launching a range of health and wellbeing additional services including support from Reframe Cancer, Skin Analytics, along with wellness and discounts.
The Freedom 360 service is launching from 1 October and will be available to all individual and group scheme members, but some services are limited in scope.
Only the Skin Analytics and Reframe Cancer services, along with the EMed offering introduced last year, will be included in the core offering for UK individual members with Freedom Elite and Freedom Essentials policies.
However the full range of services is tailored specifically for group clients, the insurer said.
The services included in Freedom 360 are:
- Freedom Dermatology, provided by Skin Analytics
A digital dermatology platform enabling members to access clinical support for concerns about suspicious moles or skin lesions. It provides quick access to dermatology specialists Skin Analytics, helping to identify early signs of skin cancer and support faster access to appropriate care when needed. - Freedom Cancer Care, provided by Reframe Cancer
Care Quality Commission (CQC) regulated specialist cancer navigation support providing clinical guidance, emotional assistance, and practical help across NHS and private cancer pathways, with access to dedicated nurse specialists, support managers, and trusted resources.
A three month trial for the Carers product will also be included for Freedom Health members. - Freedom Wellness
A 24/7 wellbeing support service offering confidential emotional, practical, and everyday life guidance. Accessible via app, phone, or online, it helps members manage life’s challenges anytime, anywhere. - Freedom Favourites – Health and wellbeing discounts
A curated range of health and wellbeing discounts, offering savings across fitness, nutrition, mental health, diagnostics, and lifestyle products. Available to all UK members.
The EMed digital GP, which is provided by Livi and launched in summer 2024, is also being wrapped into the new service.
It provides free and unlimited access to clinicians 24/7, 365 days a year.
Members can speak to GPs, physiotherapists, nurses, pharmacists, and mental health practitioners for advice, diagnosis, and referrals, as well as private prescription delivery when needed.
Hoosh Mires, chief operating officer at Freedom Health Insurance (pictured), said: “Freedom 360 is a holistic approach to health and wellbeing and is designed to meet the evolving needs of modern workforces.
“By partnering with trusted health partners and leading wellness brands, we have developed a solution that supports employees in all aspects of their lives, both at work and at home.
“We see this as a meaningful step forward in how group health insurance can deliver real, lasting value for employers and their teams.”
Mark Stephenson, CEO of Reframe Cancer added: “Our partnership is a natural fit as Freedom Health Insurance looks to provide members with a unique solution that offers the best clinical guidance for cancer across both NHS and private pathways.
“This is great value for members, and Reframe Cancer’s clinical CQC regulated capabilities, tech advancements and data excellence ensure that patient outcomes are at the front and centre of what we do.”