Generali CARE has appointed Wendy Liu as its chief executive of benefits and partnerships.
Reporting to group chief executive Antoine Parisi, she oversees the employee benefits business and the insurance and distribution partnerships entity.
Liu’s appointment comes at a crucial time for Generali CARE following its acquisition of Swiss Life Network in February.
“The combination of Generali Employee Benefits and Swiss Life Network creates a unique opportunity to build the world’s leading employee benefits network,” Liu (pictured) said.
“Along with the great momentum in our B2B2C partnership business, I look forward to leveraging the strong foundation with companies and our partners, to build meaningful connections with our customers and make a real difference in people’s lives,” she added.
Parisi said he is confident that Liu’s strategic vision and operational expertise will be major assets for Generali CARE.
“Building on the strong foundations of our benefits and partnerships business, Wendy will help us strengthen our connections with our clients and partners and continue developing solutions that truly protect and care for people in their everyday lives,” he added.
Liu joins the group from Zurich Insurance, where she was chief executive of Zurich Integrated Benefits and International Life.
She also spent almost 10 years at Willis Towers Watson, where she specialised in insurance and benefits consulting.
These are just part of the more than 20 years of international insurance experience Liu brings to the group.
She has also held senior leadership roles in business management, proposition development and distribution.
Liu has also had oversight of regulated insurance balance sheets and service entities.
