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Golden Charter appoints CEO

by Graham Simons
16 August 2023
Golden Charter appoints CEO
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Funeral plan provider Golden Charter has appointed Charles Norman as chief executive officer (CEO).

Norman (pictured) joins as CEO designate on 1 September, formally taking over leadership upon completion of Financial Conduct Authority (FCA) clearances.

A former finance director of the AA Road Services, most recently, he was managing director of driver training and education business DriveTech, which is part of the AA Group.

Norman succeeds Suzanne Grahame, who steered the business through digital transformation, responding to the Covid-19 pandemic and regulatory approval by the FCA over the last six years.

Golden Charter added Grahame will play a consultative role to support a smooth transition before seeking fresh opportunities.

Mark Huggins, chairman of Golden Charter, said: “That we can attract a candidate of Charlie’s calibre to Golden Charter is testament to the strength of our business and the strong potential we are showing for the future.

“Charlie will bring a fresh perspective to innovation and digital transformation, which will be critical to our industry as customers continue to change the way to seek out and plan their funerals.

“Most importantly, Charlie shares Suzanne’s total commitment to putting customers at the heart of everything we do.

“I’d like to thank Suzanne for her strong leadership through several years of change and the fantastic job she’s done preparing the business for a successful future, with its customer-centred and insight-led approach to funeral planning.”

Norman added: “The funeral planning business has undergone immense change in the past few years. It plays a crucial role in many peoples’ lives and helps to offer peace of mind to thousands of families every year.

“I feel very privileged to be part of it, and I look forward to working closely with our network of independent funeral directors to build on the fantastic work already achieved.”

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