IPipeline has appointed Jon Finley as business development director.
He will lead the company’s SSG Digital platform across the pensions, savings, and investments markets, as well as in its established protection market.
Finley (pictured) joins from Dunstan Thomas, where he oversaw business development for pensions and platforms.
His product development and sales experience include roles at technology firms Misys, Synaptic Systems, Iress, and most recently, provider-oriented firm Majesco. He has also held roles as a mortgage broker, bancassurer, and independent financial adviser (IFA).
Paul Yates, product strategy director at IPipeline, said: “Jon is a financial services business expert with over 30 years of experience, knowledge, and strategic and commercial development prowess.
“He brings an exciting record of sales of software for the financial services market, providing a great understanding of the needs of consumers, advisers, and product providers, along with a wealth of relationships across the industry.
“Jon’s knowledge and experience of identifying and deploying technology to improve efficiency, innovation, and the customer experience will be hugely beneficial to both providers and the advisers they serve.”
Finley added: “The SSG platform is simply the best technology platform available for providers who want to give advisers and customers the best digital service possible.
“My new role with IPipeline will enable me to harness my experience and my understanding of operational issues and pinch points for both providers and distributors to drive a successful digital evolution.”