IPipeline has rolled out its advanced underwriting feature to all advisers using its SolutionBuilder platform.
At present the Exeter, Vitality and Zurich are already live with three more providers set to join soon, the firm added.
The service uses data from the 20 most common medical disclosures – covering 80% of typical changes to terms – giving advisers and clients a clearer view of coverage and cost upfront.
The aim is to reduce delays with fewer dropped applications, and more transparency.
It follows a launch with The Openwork Partnership in June.
Rachel Edwards, senior vice president and UK managing director at IPipeline (pictured), said adoption of the service was heading towards 50% in two months.
“In a market where the quote-and-apply journey has remained largely unchanged for 20 years, this represents a major transformation,” she said.
“We’ll continue working with advisers and providers to ensure the whole sector benefits from this game-changing functionality.”
