Jennie Doyle has joined Vitality as head of product marketing for health insurance after almost a decade with Health Shield.
The cash plan provider has appointed Martin Dunne as Doyle’s successor – he joined Health Shield as digital marketing manager in June.
Doyle (pictured) was Health Shield’s head of marketing responsible for its multi-channel marketing strategy including product marketing and go to market plans.
She joined the firm in June 2013. Her previous experience includes 11 years as a marketing manager for Halifax.
Paul Shires, commercial director at Health Shield, said: “We thank Jennie for her contribution to Health Shield and wish her all the best in her new role.
“We are delighted to announce the internal appointment of Martin Dunne, who moves into the head of marketing role with immediate effect.
“Martin has an extensive background in financial services marketing and a strong knowledge of the industry.
“Following an extensive handover with Jennie, we look forward to a bright future with Martin leading the marketing team.”
Health & Protection has contacted Vitality for comment.
