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LBG’s Sandell to succeed O’Dea as Shepherds Friendly CEO

by Graham Simons
01 October 2025
LBG’s Sandell to succeed O’Dea as Shepherds Friendly CEO
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Lloyds Banking Group customer and proposition director Jonathan Sandell will succeed Ann-Marie O’Dea as CEO of Shepherds Friendly at the start of next year.

Sandell (pictured) managed Prudential UK and Europe’s £40bn retail product portfolio and was responsible for redesigning the company’s pensions and retirement proposition earlier in his career.

He will continue with the transformation process O’Dea initiated at Shepherds Friendly, the mutual said.  

O’Dea is stepping down after more than 10 years in the post.

The mutual has recently engaged a new technology platform provider as part of its bid to widen its customer base and has also forged new partnership agreements with a number of intermediary networks.

Sandell said: “I’m honoured to be joining Shepherds Friendly at such an important time in its history. During my discussions with the board, I’ve been really impressed with how the society is positioning itself and its culture.

“The concept of mutuality and Shepherds Friendly’s member-first approach really resonates with me, and the organisation has serious pace and momentum behind it thanks to the fantastic job Ann-Marie has done as CEO over the past decade. I look forward to leading the next phase of its transformation.”

O’Dea added: “After almost 20 years at Shepherds Friendly, it was not an easy decision to step down from the role.

“However, I’m confident I’m leaving the organisation in safe hands with Jonathan’s appointment, and we’ll be working together to ensure a smooth transition.”

Mark Myers, chairman of Shepherds Friendly, said: “We thank Ann-Marie for her outstanding leadership during her time as CEO. She has played a pivotal role in guiding Shepherds Friendly through an important period of growth and change, and her departure marks the end of an era.

“We are confident Shepherds Friendly will continue to flourish under Jonathan’s leadership and are delighted to have him join us as we move into our third century.”

 

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