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LifeSearch partners with 2plan Wealth Management for protection advice

by Graham Simons
20 November 2023
LifeSearch partners with 2plan Wealth Management for protection advice
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Protection adviser LifeSearch has agreed a protection advice referral partnership with 2plan Wealth Management.

The arrangement went live in early November and is available to new and existing clients of 2plan’s 450-plus advisers across the UK.

Through the partnership 2plan advisers can choose to pass their clients, with an identified protection need, directly to LifeSearch, who will then assume regulatory responsibility for the protection advice.

Chris Smallwood, co-founder and CEO at 2plan wealth management, said: “At 2plan, we pride ourselves in supporting the very best advice and expert services for our advisers and our clients.

“We recognise that protection is an extensive and rapidly changing area of the market.

“We felt we needed an additional option for our advisers who are dealing with clients with more complex protection needs or, where our advisers would prefer to focus their own advice skills and experience.

“When it came to choosing a partner with the highest of standards, aligned values and commitment to client care, LifeSearch was a no brainer.

“With our new referral protection advice referral arrangement with LifeSearch, we’re confident we can secure the very best outcomes for our clients and their protection needs.”

The agreement also sees LifeSearch join 10 2plan regional events throughout the month of November, to share more about the protection referral service, delivering protection advice and latest protection market developments.

In addition, LifeSearch will provide regular protection market updates and news through 2plan’s adviser and client communications and CPD programme.

Ricky Butler, head of new business and growth at LifeSearch, (pictured) said: “We’re delighted and proud to provide a specialist protection advice referral service for a prestigious advice-led organisation such as 2plan wealth management.

“The blend of human expertise and technology of PoweredBy LifeSearch, and our unrivalled market access, means that we’re ideally placed to support 2plan advisers and their clients. 2plan are the latest wealth management addition to the LifeSearch partner portfolio.

“With the advent of Consumer Duty, we’re witnessing increased interest from progressive firms who are seeking similar additional expertise, to help them better deliver good customer outcomes across the full range of financial needs.”

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