LifeSearch has expanded its agreement with specialist military insurer Trinity to now provide private medical insurance (PMI) advice for veterans and the extended military community.
This follows last year’s deal to provide protection advice for the armed forces community.
The intermediary firm will offer PMI advice from a team of specially trained advisers who will enable Trinity customers to secure cover for their specific needs online and over-the-phone.
More than 250 veterans and their families have used the tailored protection services since the start of the partnership.
To help educate the veteran community on protection products, Trinity has also worked with LifeSearch to produce dedicated protection guides, which go out to its 10,000 SitRep newsletter subscribers monthly.
Launched in 2000, Trinity provides specialist insurance cover for military personnel, veterans, and their families.
Serving more than 14,000 military customers nationwide, it provides a range of general insurance for individuals – including military kit cover, buildings and contents cover and personal accident cover – as well as cover for military units’ welfare and travel.
Ed Axon, chief growth officer at LifeSearch, (pictured) said: “We’re proud of the impact we’ve made together so far, and we’re excited to deepen our relationship by extending access to private medical insurance.
“We look forward to continuing to work closely with Trinity to support the Armed Forces community.”
Mark Austin, CEO at Trinity, said: “The Armed Forces community is one that can often be underserved by traditional financial providers.
“There are nuances to military life – such as frequent relocations, non-standard employment histories, and unique risks – that can be difficult to communicate to insurers and underwriters.
“Add to that the close-knit nature of veteran communities, where trust and reputation matter hugely, and it becomes clear why a different, more personalised approach is needed.
“Since partnering with LifeSearch, we’ve been able to cut through the complexity, reach more veterans with greater clarity, and drive stronger engagement with our financial products.
“Expanding this partnership to include private medical insurance is a natural next step, and one that will help us continue delivering the tailored services this community deserves.”
